SA Images was set up in 2005 by Soody Ahmad, who had been playing with cameras in one form or another since the late 70s. Soody decided that he wanted to take the skills he had gained both with using cameras as well as studying City and Guilds in Photography and help people get the images they desire, be that for personal or commercial use.
Since setting up the business, Soody and his small team have provided images for a variety of clients including HSBC, British Land, Mitsubishi Securities and Covent Garden Markets. A big focus has been on sports photography, where clients include, British Judo, England Taekwondo, various Paralympic sports organisations, such as the British Paralympic Association (Paralympics GB), International Wheelchair Basketball Federation and equestrian organisations. Their work has been published in a number of newspapers as well as news websites such as BBC.